I'm Aaron. I build websites for London, Ontario small businesses.

I've lived and worked in London, Ontario for years. The businesses I want to build for are the ones I see on Dundas Street, Wharncliffe, Hyde Park, and Wonderland — the plumbers, electricians, auto body shops, IT consultants, salons, fitness studios, and home-service operators that keep this city running.

Those owners don't need a “boutique consultancy” or a creative agency from Toronto charging $30k for a brand refresh. They need a website that loads fast on a customer's phone, ranks for “[their trade] London Ontario”, and turns visitors into phone calls or quote requests. That's the work I focus on.

When I can drive to your shop, take real photos, sit down with you for an hour, and understand how your business actually runs — the result is a website that sounds like you and works for the way customers actually find you. That's why I stay local.

I trained as a Computer Programming & Analysis graduate from Fanshawe College in London, Ontario. Since then I've shipped projects across the full stack — mobile apps in Flutter, internal tools in WPF, and a steady stream of web work in React and Next.js. That background is why I lead with web design now: it's the highest-leverage thing I can do for a London small business in a fixed-price project, and the technical experience underneath means I do it better than someone who only knows the design layer.

I build every site in Next.js on Vercel — not because they're trendy, but because the math works for small businesses. Hosting runs $0–$20 a month versus the $30–$60 a WordPress + managed-hosting + security-plugin stack typically costs. Server-rendered pages mean Google indexes everything reliably. Edge caching means a customer in Strathroy gets the same page-load speed as a customer in Downtown London. And the code is portable: if you ever want to move to another developer, you walk away with the source code, no platform lock-in.

The tradeoff: you get a single-developer studio instead of an agency. That means fewer simultaneous projects, a real waiting list at times, and direct accountability on everything I ship. Most of my clients see that as the feature, not the bug.